The Second Screen Phenomenon – How Smartphone Changed TV.

We love our gadgets, but it seems they’re affecting our attention spans. Studies show that since the year 2000, when the mobile revolution began, our attention span has dropped from 12 seconds to just eight. Congratulations, humankind; you can’t even focus for as long as a goldfish! You could dwell on this sad state of affairs of course, or you could just be glad you’ve got second screens to amuse you when your attention wavers. It seems most of the things we’re doing on our second screens aren’t related to…

Read More