Google has decided to shut down its popular RSS reader service with effect from July 1, 2013. Google announced this very cleverly via an official blog post on “spring cleaning” with information about Google Reader shutting down embedded in that. This is one of the seven services that Google is going to shut down.
Reasons behind Google Reader RSS service shutting down
As per Google, such a step was required to be taken so that the company can focus on other popular products and services. Company also cited the “declining number of Google Reader subscribers” as the main reason for shutting down the service.
However, if we look behind in the history, then probably Google has already planned and has been preparing to kill Google Reader. It is because, last year in 2012, Google stopped “Adsense for Feeds” and hence, this service was already out from the perspective of revenue generation for the company.
Reality is different than What Google claims for shutting down Reader Service
So, the real reason is not what Google claims it to be. Rather, they have decided to shut down reader service since, it was not longer contributing to their revenue generation. Second, company needed to improve the usage of their social network i.e. Google+ which they launched last year. Even though, the network was able to fetch millions of users within few days time, its hardly being used much by users who are much more accustomed to using Facebook over Google+. So company has been planning different mechanisms to promote Google+ by taking steps that forces people to use Google+ much more.
So, this shutdown of Google Reader service is a step taken so that users should use Google+ if they wanted to share and read content like news etc. This is in line with how Facebook works wherein users don’t need to use a separate service for sharing and reading content from the news sources.
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Ohhh… its shocking news – RSS Reader Service is going to close. It has huge popularity. As i learned from your article, Google authority wants popularity of Google + more.
Lets see what happens in future
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