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Studies estimate that over $360 billion will be made each year in retail eCommerce sales in the United States alone by 2016, according to eMarketer. Therefore, if you need to generate interest and draw more online shoppers to your eCommerce business, then your primary objective should be to find efficient online tools that will allow you to maximize your exposure and take full advantage of effective marketing opportunities. One of the best ways to accomplish this goal is by implementing PayPal into your overall business structure.

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Provide a Convenient Payment Option for Customers

All businesses have to learn to adapt to their customers, finding ways to become more convenient and efficient at fulfilling their needs. For example, many businesses invest in merchant accounts and credit card processing so that they can take debit and credit cards as forms of payment from their customers. This is much more convenient for the average customer today than a business that can only take cash. As an eCommerce business owner, it is important for you to explore these types of trends and focus on ways to become even more convenient for your customers in order to generate more sales as well.

Over $315 million in PayPal payments are made on a daily basis and there are over 341,000 companies that use this website as a convenient payment option for their customers, according to PayPal. As online shopping becomes more and more popular in the years to come, it is evidently clear that PayPal will continue to become even more popular as a convenient payment option for your customers and an effective tool to be used by companies for eCommerce order fulfillment overall.

Expand Your Business on a Global Scale

Another key benefit that you will be able to enjoy by using PayPal within your marketing plan to generate sales and drive traffic towards your eCommerce business is the international exposure that you will be able to receive by doing so. Keep in mind that there are over 100 million active PayPal accounts that are regularly being used within close to 200 different markets worldwide that use 25 different types of international currency, according to Payment News and PayPal. This is the type of exposure that can cause your eCommerce business to achieve success as an international company instead of just a local business, depending on the types of products and services that are offered.

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Experience Efficient Order Processing

PayPal is no longer just used by businesses to collect payments from their customers that can later be transferred to other accounts. Over the years, this website has evolved into an effective payment solution as well as marketing tool and order fulfillment system for eCommerce businesses as well. Within a single transaction, you are able to collect your customer’s payment, purchase postage for their package, create and print shipping labels and manage the tracking of all of your shipments and invoices through a single website. Using this online tool, then, can clearly help you to save time and money on the front-end as well as help you to manage time and make money in the long run.

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