Know Above The Fold Ad Position on Your Blog

If you are a blogger or a webmaster who is monetizing the website traffic with Google adsense or other ads, then you must have heard about Above The Fold ads or ad position. The term “Above The Fold” is often used in relation with position of ad. As per thumb rule, any ad placed above the fold tend to perform far better than the ones placed below the fold. Statistics shows that above the fold ads perform 60-80% better than the ones placed below the fold. However, not every one knows exactly which position is above the fold. This is specially a common confusion with many newbie bloggers. Even some of the experienced bloggers who have heard of above the fold ad position tend to place the ad wrongly. Many times, it is because of the reasons related to the resolution, browser specific issues. In such cases, even though you actually put the ad above the fold but in reality that gets shifted below the fold. Generally it is related with some browser related issues. But now, there is way to test and know exactly which position  is above the fold and to determine if the ad you have placed on your blog is above the fold or not.

How to Test and Know Above The Fold Ad Position on a Blog or Website

Above the fold term has actually come from newspaper industry who have been using this term to signify the physical fold of the newspaper.  So whatever information /ads exist above the physical fold of a newspaper, tend to become prominent. Same is true in case of the logical above the fold position in case of a blog or website. In case of a blog or website, above the fold position is actually the area which is visible immediately after the page load without scrolling.

To test and know above the fold ad position for your blog or website, go to this link.

Simply, provide the URL of your website or blog and click go. You will get to see a bar towards bottom of the screen with text “Everything above this is known as “above the fold”. This signifies the visible area on your blog which is above the fold.

Hopefully, now you know above the fold better and you must try to take advantage of this by placing the ads in above the fold position and see a rise in your blog’s revenue.

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